February 9, 2012
Listening Boosts Sales
I recently interviewed a publisher who spends 90 percent of her time listening to advertisers instead of talking at them. The article I was writing explained how publishers can more effectively sell product and service bundles to their customers.
The typical way to structure a bundle is this: Pick a few products and/or services and offer them for one low turnkey price or an across-the-board discount so it looks like a good deal. The theory behind bundles is that they increase average order value or AOV.
If you’ve ever…
Read the entire article
November 9, 2011
There’s an App for That
With the explosion of mobile apps has been an explosion of mobile app stores. Along with the popular iStore, software developers are being wooed to develop apps for various devices and platforms from companies ranging from silicon chip providers to telecom service providers.  In fact, there are many more “opportunities” than are worth exploiting.
On both sides of the spectrum are false expectations of success.  Just because an app is created does not mean its creator will become rich and famous. Similarly, just because an app store has been…
Read the entire article
November 9, 2011
Technologists Save Us From Ourselves
Thank God for software developers and IT gurus. Without them, life and business would be more chaotic than it already is. You see, the rest of us need saving, well in advance of our indiscretions. Try as they may to keep us from downloading software, altering settings, or setting up websites ad nauseum we still find all new ways to make their lives miserable. Of course, their lives would be a lot less miserable if we’d learn how to read things like policies, user manuals, and self-help forums.
Sadly,…
Read the entire article
